The Pipeline Story (Carrying Buckets vs. Building Pipeline)
The ESSENCE of a true business owner is that they work ON the business, instead of IN the business, like an employee or self employed person does.
Here’s a story that illustrates this distinction.
There was a small island in the Pacific Ocean where the natives were dependent upon a well in the centre of their village. One day the well suddenly ran dry. The village leaders called an emergency meeting to discuss what to do about it. After a long debate, they accepted two offers on solving this problem with the agreement that they would earn 25 cents per gallon delivered.
The first person promised to deliver water immediately. He began hauling two buckets of water back and forth from a nearby lake to the well. He made money immediately, and he kept very busy-12-14 hours a day.
The other person was a woman. She also promised to deliver water, but explained that it would take six months. She hired a contractor to construct a pump and a pipeline from the lake to the well. After six months of building the pipeline, which included a meter to measure the number of gallons coming through the pipeline, she had the pump turned on. Now she could rest and relax, and collect her residual income the rest of her life.
The point of this story is that the ideal business is one that will create for you and your family, a FINANCIAL PIPELINE OF PASSIVE INCOME that could last for the rest of your life. We call this residual income. This is where you have real freedom-the freedom to do what you really want with your life.
Would you agree that most people are carrying buckets, trading time for money, and are NOT very free? We teach people how to build a financial pipeline so that they can be free to do what they really want with their life. Does that make sense to you?