Robert T. Kiyosaki is best known as the author of Rich Dad Poor Dad. This is the #1 personal finance book of all time, which has challenged and changed the way tens of millions of people around the world think about money.
His book titles hold four of the top ten spots on Nielsen Bookscan List’s Life-to-Date Sales from 2001-2008 alone. In addition, Robert has been featured on shows such as Larry King Live, Oprah, The Doctors, Bloomberg International Television and CNN.
Robert Kiyosaki, best selling author of “Rich Dad Poor Dad” dismissed MLM as a marketing scam and never seriously investigated MLM Network Marketing for 15 years. A home based MLM Network Marketing business is probably one of the most misunderstood business models by the public.
After achieving his goal of financial freedom, Robert Kiyosaki wanted to share his knowledge with others and help them attain financial freedom also. He wrote “Rich Dad Poor Dad” and “Cash Flow Quadrant” to introduce people to the concept of financial independence. Robert began teaching people how to break free of the poverty mentality that keeps so many people enslaved to their jobs. He wanted to help others achieve financial freedom like he had attained.
Cash Flow Quadrant introduces people to the concepts of cash (money) flow and what really creates wealth and what keeps you from becoming wealthy.
Robert explains that people in the E and S quadrants (Employed and Self-employed) trade their time for money. Even doctors, lawyers and other professionals are exchanging their time for money. The only way to make more money is to sell more of your time.
Robert then explains how the B and I quadrants (Business and Investments) are the only way to achieve financial freedom. This requires a change in how you think about wealth as well as developing new business skills.
How can the average person go from the E and S quadrants to the B and I quadrants?
Robert Kiyosaki began teaching others how he built his own businesses. Robert had experienced failures and realized that most people didn’t have the stamina and skills needed to achieve success. The majority of people failed at breaking out of the E and S quadrants.
Robert had a friend who was creating great wealth in a direct selling MLM Network Marketing business. His friend explained that most people understood the concept of creating wealth, but were unable to invest in a conventional business because of a lack of money.
Robert was intrigued to see that not only was his friend creating wealth for himself, but in doing so he was helping others create wealth also. Robert saw that his friend was a teacher, mentor and coach to his business associates. Robert saw that his friend was helping people create wealth in a way that he couldn’t with his real-estate investing.
Robert Kiyosaki researched the history and marketing model of MLM Network Marketing and saw that it is a legitimate, low cost system that allows the average person a way to have their own profitable business.
As Robert Kiyosaki mentions in his book “The Business School for People who Like helping People” MLM Network Marketing offers the most practical way for people to move into the B quadrant and achieve wealth. But more importantly you create your wealth only by helping others also become wealthy. In order to be successful in MLM Network Marketing you must first help others by teaching them how to move from the E and S quadrants into the B and I quadrants.
MLM Network Marketing offers you a way to change your financial future. So if you are a person who likes to help others direct selling via MLM Network Marketing maybe the right business model for you. MLM Network Marketing levels the playing field and allows the average person to become financially free.